Microsoft’s Latest Campaign:
#TheGiftThatKeepsGiving ISN'T JUST A MARKETING CONCEPT, IT'S AN ODE TO THOUGHTFUL GIVING, A CELEBRATION OF WHAT IT MEANS TO EMPOWER OTHERS. ANCHORED IN REAL-LIFE SCENARIOS, IT REDEFINES WHAT A GIFT CAN BE. THROUGH TWO VISIONARY FILMS, WE SHOWCASE MICROSOFT SURFACE AS MORE THAN A PRODUCT,IT'S A PIVOTAL COMPANION, ENABLING USERS TO CREATE, ACHIEVE, AND THRIVE IN EVERY ASPECT OF LIFE.
Project overview
WITH #TheGiftThatKeepsGiving WE'RE NOT JUST UNVEILING A DEVICE; WE'RE UNVEILING STORIES OF TRANSFORMATION, GROWTH, AND EMPOWERMENT. AND AS I STEP INTO THIS NEW CHAPTER AS A DIRECTOR, I'M PROUD TO BRING MICROSOFT SURFACE'S ETHOS TO LIFE IN WAYS THAT TRULY INSPIRE.
Project results
higher sales, stronger engagement, and a new holiday‑season brand direction.
We delivered a clear uplift in conversions and total revenue during the holiday window, increased qualified traffic and time‑on‑content, and improved repeat purchase intent. Social and paid creatives drove above‑benchmark CTRs and engagement, while retention sequences raised returning‑customer share. The campaign reframed Microsoft’s holiday storytelling toward utility‑plus‑joy, establishing a repeatable content arc that sustained momentum beyond the sale period.
